We all know the algorithms are in control.
Every headline now designed to rattle us. Recession warnings for 2025 turning into “worst crash ever” for 2026. Wars that should never have started, and bigger ones being threatened. AI will either take our jobs or take our lives.
But as the philosophers (Talk Talk) remind us:“Life’s what you make it”, so let's talk about how you can take control back.
Over the past few months, I’ve sat with companies drowning in data, dashboards, reports, even confused by different forecasts. And it took me a while to realise how much “big data” still misses the point.
Why?
I see two reasons, both fixable.
First. When you watch a period film, it’s almost comical how long it takes for news to travel - a messenger on horseback races to deliver a letter to a boat that sails across the Atlantic. By the time it reaches the decision-makers, the damage is done. Armies have moved.
Fast-forward to 2025 and we have not eliminated this issue. Yes, we have mobiles, satellites, and AI - but most companies still takes weeks to report what happened last month. The messengers are faster; the message is still late.
The second reason is that our systems were designed by data scientists, accountants and engineers - all professions that rely on structured data, and all looking backwards.
Even forecasting models rely on what already happened.
This is even worse than listening to the chaos of Wall Street, or worrying why you didn’t hit that last backhand. It’s more like flying a plane using last week’s weather and air traffic data and no idea where the airport is.
We believe RabbitHawk solves the two big issues. But progress depends on purpose, and this requires the setting and communicating SMART goals.
“Good” goals matter. Because turning up and trying is not the job. Because data without direction is distraction. If you don’t know where you want to be, what is good progress? What is not? How do you know if you should do A, or B, or neither?
This is why we offer “Stack the Deck Workshops”. A workshop (in-person or online) designed to help teams define clarity for 2026, but also to stretch teams who think they already have it.
So if your 2026 is feeling uncertain. You don't have to.
With Rabbithawk, data's what you make it.
